With the appearance of computers and broadband technologies, the Internet started to acquire status as a place where you could find more and more videos. Now users wouldn’t have to wait for a file to be downloaded in order to start watching it. Using the same compression technologies designed for music, video players compressed and decompressed video information in real time, solving the problem of large data files.
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By the second half of the 1990’s, Apple, Real Networks and Microsoft produced streaming video players entitled, respectively, QuickTime, Real Video and Windows Media Player, enabling moving images to materialize on individual computers almost simultaneously with their transmission (Klinger, 197). Video and sound wouldn’t match up most of the time as data had to be streamed through an unstable connection. When users ventured onto the Internet to watch moving pictures they would encounter a tiny matchbook sized image that, should the try to enlarge it would become severely pixelated (broken up unto mosaic like titles). However, downloading a large data file would be nearly impossible, as a three-minute video would probably take a few hours to download. A modem attached to the user’s computer would encode and decode information. The user would use a telephone network to establish a connection with the Internet Service Provider. In the early stages of the Internet, a Dial-Up connection was necessary in order to start browsing the web.
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Now if you want to play movies, music or watch an episode of your favorite TV show you can easily do it wherever you may be. Maybe you want to watch an episode of your favorite show when you are traveling, or maybe each member of your family wants to watch something different in a separate room of the house.Īll of these demands are being fulfilled with the help of video streaming as well as the proliferation of devices that gives the user access to it. Netflix changed content consumption models in the entertainment industry and led to the disappearance of the mainstream video rental store in North America.įor today’s audiences it’s all about immediacy and mobility, the content they are looking for must be just a click away to fit their needs.
Taking advantage of this technology, the American company Netflix launched a video streaming website on 2009 where users could watch the most recent Television episodes and Hollywood Blockbusters.
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Video Streaming and broadband connections help users around the globe download and watch large video files from the comfort of their homes.
How does Netflix acquire new content for its website? Is anyone responsible for regulating the service? How is this affecting the user, is the offer of Spatial and Platform Mobility really benefiting our lives or is it just turning us into isolated beings that are willing to sacrifice social experiences in order to watch content in a smaller screen? The service offered by this website has re-shaped the way users consume media as well as how the entertainment industry approaches its intended market. This paper ventures to explain the impact that video streaming technology and how the video streaming service offered by Netflix have made an impact in today’s consumers as well as the entertainment industry (television and movies).īy taking Netflix as a case study I seek to understand how the technology works and how it has turned into such a success among users.
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